Gravity Fully Launches Its Content Personalization Tools, Making Them Available To Any Publisher

A little more than three years after the company was first announced, personalization startup Gravity is doing a big launch today, opening up its suite of APIs so that they're available to any publisher who wants to use them. Founded by a trio of former Myspace executives, Gravity has created an "interest graph" mapping different topics, which it then uses to recommend different content to users based on their activity on a given site. As the technology becomes better-acquainted with each visitor, the recommendations should improve.

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