Director Of Electronic Communications at Temple University ...

Summary of Position
The Director of Electronic Communications is a creative, visionary and strategic leader who serves as the brand manager and editor-in-chief of Temple's web presence. Responsible for the communications strategy, design, content and navigation scheme of www.temple.edu and first-level links from the home page; developing and enforcing appropriate university-wide web policies and requirements such as graphic identity standards and global navigation elements; and directing the design and content of web sites.

S/he initiates, directs and oversees major projects with a staff of one web developers in consultation with external vendors, colleagues in Computer Services, Creative Services, News Communications, and Admissions and other office. The Director of Electronic Communications advises on best practices; provides web marketing and communications counsel across the university; and helps guide efforts to optimize Temple's web presence.

The Director of Electronic Communications must have the ability to manage projects, build cross-departmental relationships, work collaboratively and supervise effectively. S/he must possess excellent management and communications skills, including writing and editing for the web. At least seven years of experience in a deadline-driven environment is required.

Demonstrated experience with writing for the web, SEO, analytics and applying social media strategy is required. Maintaining knowledge of emerging technology, trends and associated tools is essential. Familiarity with html, xml, CSS, and open source environments such as Drupal and Wordpress is preferred.

Essential Functions of Position
Serve as the brand manager and editor-in-chief for www.temple.edu and its top-level pages, thinking strategically about current and future content, design and technical capabilities.

Collaborate with the University News Communications office to update content and create and shared content to be used by other Temple web sites.

Develop and enforce university-wide web policies and a Web Style Guide, including global graphic identity and navigation requirements, in close consultation with Computer Services.

Work collaboratively with internal and external designers, programmers and web writers for projects across the university.

Supervise and mentor one web developer, with the expectation of growing the unit commensurate with demand and opportunity.

Provide advice to campus units on ways to improve the design and content of their web sites. Promote new university-wide web directions and decisions among campus audiences.

Explain complex technical issues/concepts to non-technical people. Help train university communication professionals and others on web-related issues.

Evaluate web sites through analytics software, periodic user studies and web surveys to make sure sites meet the needs of its target audiences.

Keep abreast of how peers and competitors are using the web to cultivate, recruit, and inform important audiences.

Make sure the site is properly indexed and ranked within the major search engines for Temple's areas of strength.

Develop best practices relating to use of online marketing tools such as e-mail blasts and e-newsletters.

Understand and keep abreast of web communication trends and social media. Ideal candidates are regular Google Plus, Twitter and Facebook users and can demonstrate an expertise in appropriate use of Facebook and other social media sites (YouTube, FourSquare, etc.)

Develop a mobile and mobile-app marketing strategy for the university, including making recommendations for design, content and platform.

Other Duties and Responsibilities
Regularly communicate and establish relationships with internal and external contacts to present project status information; resolve issues; research, recommend and acquire products; and deliver formal presentations.

Solve complex problems and make decisions within broad policies; impact is on department, project team and/or customer unit. Use analytical techniques; conduct best practice research; and recommend and ensure the implementation of creative modifications to complex, cross-functional work processes.

Provide leadership; identify opportunities for performance improvement/ training and implement training initiatives; train, coach and mentor staff.

Dimensions
A. People Supervised:
Provides direct supervision for one senior-level web developer

B. Operating Budget:
Direct impact on division's web budget and recommendations that might be reflected in the Advancement Communications, Creative Services or Computer Services budgets.

C. Education & Experience:
? Bachelor's degree required
? Demonstrated ability to lead and manage teams, including direct reports and colleagues
? At least six years experience in communcations and or web development
? Documented ability to manage large and intersecting projects simultaneously, preferably in a large organization and in an educational institution or similar environment, and demonstrated creativity and flexibility
? Experience in implementing websites
? Demonstrated experience in the following is a plus: information architecture and usability, html, CSS, and emerging web technologies, 508 compliance.

D. Other Pertinent Data:
Knowledge of applicable professional principles, university policies and procedures, and financial and budgeting principles.

E. Equipment Used:
Computer and related hardware and software and some in-house proprietary systems.

F. Environmental Conditions:
Typical office setting

G. Physical Requirements:
Extended sitting using computer equipment

Note: This description incorporates the most typical duties performed. It is recognized that other related duties not specifically mentioned may also be performed. The inclusion of these duties would not alter the overall evaluation of this position.

For more information visit:
http://www.temple.edu/hr/departments/employment/jobs_within.htm and search for requisition number TU-14584.

Compliance Statement: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.

Source: http://www.higheredexperts.com/work/job/1396/director-of-electronic-communications-at-temple-university/

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